Integrated advertising promotion and marketing : (Record no. 51505)

MARC details
000 -LEADER
fixed length control field 00654nam a2200229Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260429111932.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260429s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781032780962
041 ## - LANGUAGE CODE
Language English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number MIS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mishra, Anubhav
245 #0 - TITLE STATEMENT
Title Integrated advertising promotion and marketing :
Remainder of title communicating in a digital world /
Statement of responsibility, etc Anubhav Mishra
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2024.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 366 p.; hb
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Digital marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing communication
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Promotion
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Vijay, Tata Sai
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Text Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Location Shelving location Date of Cataloging Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Non-fiction CUTN Central Library CUTN Central Library Medicine, Technology & Management 29/04/2026 T R Publications, Chennai - Invoice No. TRPHO/2025/CRB/185 on 09-02-2026   659 MIS 56524 29/04/2026 29/04/2026 Text Books