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Marketing : an introduction /

Masterson, Rosalind

Marketing : an introduction / Rosalind Masterson - 1st ed. - New Delhi : Sage, 2024. - xxii, 520 p.; pbk

ISBN: 9789354794629

Subjects--Topical Terms:
Buyer behaviour
Research
Marketing

Dewey Class. No.: 658.8 / MAS

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