Marketing : (Record no. 52252)

MARC details
000 -LEADER
fixed length control field 00595nam a2200229Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260429112100.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260429s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789354794629
041 ## - LANGUAGE CODE
Language English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number MAS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Masterson, Rosalind
245 #0 - TITLE STATEMENT
Title Marketing :
Remainder of title an introduction /
Statement of responsibility, etc Rosalind Masterson
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Sage,
Date of publication, distribution, etc 2024.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 520 p.; pbk
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Buyer behaviour
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Phillips, Nichola
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Pickton, David
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Text Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Location Shelving location Date of Cataloging Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Non-fiction CUTN Central Library CUTN Central Library Medicine, Technology & Management 29/04/2026 Atlantic Publishers and Distributors, Chennai - Invoice No. 3013318 on 17-02-2026   658.8 MAS 57328 29/04/2026 29/04/2026 Text Books