About face : (Record no. 25545)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01111cam a2200301 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180802142152.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100405s2010 enkab b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749457570 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749457570 |
| 041 ## - LANGUAGE CODE | |
| Language | English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.101 |
| Edition number | 22 |
| Item number | HIL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hill, Dan, |
| 245 10 - TITLE STATEMENT | |
| Title | About face : |
| Remainder of title | the secrets of emotionally effective advertising / |
| Statement of responsibility, etc | Dan Hill. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London ; |
| -- | Philadelphia : |
| Name of publisher, distributor, etc | Kogan Page, |
| Date of publication, distribution, etc | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 196 p. : |
| Other physical details | ill., maps ; |
| Dimensions | 25 cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Title | Get physical -- |
| -- | Keep it simple -- |
| -- | Keep it close to home -- |
| -- | Focus on faces -- |
| -- | Make it memorable -- |
| -- | Relevancy drives connection -- |
| -- | Always sell hope -- |
| -- | Don't lead with price -- |
| -- | Mirror the target market's values -- |
| -- | Believability sticks. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Decision making |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Emotions. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | General Books |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Dates associated with a name | 1959- |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. [175]-183) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Psychological aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Psychological aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Research. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Location | Shelving location | Date of Cataloging | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | CUTN Central Library | CUTN Central Library | Medicine, Technology & Management | 02/08/2018 | 1 | 659.101 HIL | 33531 | 20/02/2019 | 20/02/2019 | 02/08/2018 | General Books | ||||
| Dewey Decimal Classification | Non-fiction | CUTN Central Library | CUTN Central Library | Medicine, Technology & Management | 02/08/2018 | 1 | 659.101 HIL | 33532 | 14/02/2019 | 14/02/2019 | 02/08/2018 | General Books | ||||
| Dewey Decimal Classification | Non-fiction | CUTN Central Library | CUTN Central Library | Medicine, Technology & Management | 02/08/2018 | 659.101 HIL | 33533 | 02/08/2018 | 02/08/2018 | General Books |