MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01303cam a2200409 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180911154515.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070419s2007 enka sb 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749452582 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9786610915996 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
0749448377 (Cloth) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
074945217X (electronic bk.) |
| 041 ## - LANGUAGE CODE |
|---|
| Language |
English |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.109 |
| Edition number |
22 |
| Item number |
TUN |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tungate, Mark, |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Adland |
| Remainder of title |
a global history of advertising / |
| Statement of responsibility, etc |
Mark Tungate. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London ; |
| -- |
Philadelphia : |
| Name of publisher, distributor, etc |
Kogan Page, |
| Date of publication, distribution, etc |
2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (x, 278 p. : |
| Other physical details |
ill. (some col.)) |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Title from e-book title screen (viewed October 15, 2007). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
New Frontiers |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
The agency of the future |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Latin Spirit |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
European Icons |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
The Brit Pack |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Japanese giants |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
General Books |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://www.myilibrary.com?id=91599">http://www.myilibrary.com?id=91599</a> |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Dates associated with a name |
1967- |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Ad land |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. [269]-271) and index. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE |
|---|
| Additional physical form available note |
Also available in print. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| General subdivision |
History. |
| 776 0# - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Qualifying information |
Original |
| Record control number |
(DLC) 2007016432 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Public note |
Connect to MyiLibrary resource |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
u |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
