Microeconomics for MBAs : (Record no. 29499)

MARC details
000 -LEADER
fixed length control field 01462cam a2200301 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field CUTN
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190816103954.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101214s2010 enkad b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781107686441
041 ## - LANGUAGE CODE
Language English
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.502
Edition number 22
Item number MCK
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McKenzie, Richard B,
245 10 - TITLE STATEMENT
Title Microeconomics for MBAs :
Remainder of title the economic way of thinking for managers /
Statement of responsibility, etc Richard B. McKenzie & Dwight R. Lee.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Cambridge ;
Name of publisher, distributor, etc Cambridge University Press,
Date of publication, distribution, etc 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xxix, 536 p. :
Other physical details ill., charts ;
Dimensions 26 cm.
500 ## - GENERAL NOTE
General note Previous ed.: 2006.
505 ## - FORMATTED CONTENTS NOTE
Title Bk. 1. The market economy, overview and application.<br/>
-- Bk. 2. Demand and production theory.<br/>
-- Bk. 3. Competitive and monopoly market structures.
520 ## - SUMMARY, ETC.
Summary, etc Develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Math is kept simple and the theory is illustrated with real-life scenarios. Video tutorials, a 1200 MCQ testbank and workbook complete the package. The structure of the new edition allows flexible teaching.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Microeconomics.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Managerial economics.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lee, Dwight R.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type General Books
246 30 - VARYING FORM OF TITLE
Title proper/short title Economic way of thinking for managers
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. [492]-512) and index.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg

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