Microeconomics for MBAs : the economic way of thinking for managers / Richard B. McKenzie & Dwight R. Lee.

By:

McKenzie, Richard B

Contributor(s):

Lee, Dwight R

Material type: Text

TextLanguage: English Publication details: Cambridge ; Cambridge University Press, 2010.Edition: 2nd edDescription: xxix, 536 p. : ill., charts ; 26 cmISBN:

9781107686441

Other title:

Economic way of thinking for managers

Subject(s):

DDC classification:

338.502 22 MCK

Contents:

Bk. 1. The market economy, overview and application. Bk. 2. Demand and production theory. Bk. 3. Competitive and monopoly market structures.

Summary: Develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Math is kept simple and the theory is illustrated with real-life scenarios. Video tutorials, a 1200 MCQ testbank and workbook complete the package. The structure of the new edition allows flexible teaching.

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Previous ed.: 2006.

Bk. 1. The market economy, overview and application.
Bk. 2. Demand and production theory.
Bk. 3. Competitive and monopoly market structures.

Develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Math is kept simple and the theory is illustrated with real-life scenarios. Video tutorials, a 1200 MCQ testbank and workbook complete the package. The structure of the new edition allows flexible teaching.

Includes bibliographical references (p. [492]-512) and index.

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