MARC details
000 -LEADER |
fixed length control field |
02261cam a22004091i 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
CUTN |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20231205111635.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
220202s2023 enk ob 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781003186342 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
Cancelled/invalid ISBN |
9781032030364 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
Cancelled/invalid ISBN |
9781032030265 |
041 ## - LANGUAGE CODE |
Language |
English |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
647.940 |
Edition number |
23/eng/20220611 |
Item number |
GUR |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Gursoy, Dogan, |
245 10 - TITLE STATEMENT |
Title |
Hospitality Marketing : |
Remainder of title |
principles and practice / |
Statement of responsibility, etc |
Dogan Gursoy, David Bowie and Francis Buttle. |
250 ## - EDITION STATEMENT |
Edition statement |
Fourth edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
NY : |
Name of publisher, distributor, etc |
Routledge, |
Date of publication, distribution, etc |
2023. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
402p.: |
Other physical details |
ill.: |
505 ## - FORMATTED CONTENTS NOTE |
Title |
Part A: Introduction<br/><br/>1. Introduction to Hospitality Marketing<br/><br/>Part B: Pre-Encounter Marketing<br/><br/>2. Marketing Research<br/><br/>3. Understanding and Segmenting Customers<br/><br/>4. Competitive Strategies<br/><br/>5. Developing the Hospitality Experience<br/><br/>6. Locating the Offer<br/><br/>7. Pricing the Offer and Revenue Management<br/><br/>8. Distributing the Offer<br/><br/>9. Communicating the Offer<br/><br/>Part C: Encounter Marketing<br/><br/>10. Managing the Physical Environment<br/>11. Managing the Service Processes<br/><br/>12. Managing Customer-Contact Employees<br/><br/>Part D: Post-Encounter Marketing<br/><br/>13. Measuring and Managing Customer Satisfaction and Word-of-Mouth (WOM)<br/><br/>14. Relationship Marketing<br/><br/>Part E: The Marketing Plan<br/><br/>15. Marketing Planning |
520 ## - SUMMARY, ETC. |
Summary, etc |
"Hospitality Marketing 4e is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. This book is written specifically for students taking marketing modules within hospitality courses and is a valuable resource to promote learning"-- |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Hospitality industry |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Hotels |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
Department Name |
Tourism |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Bowie, David, |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Buttle, Francis, |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
General Books |
100 1# - MAIN ENTRY--PERSONAL NAME |
Relator term |
author. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
General subdivision |
Marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
General subdivision |
Marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Relator term |
author. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Relator term |
author. |
776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
Display text |
Print version: |
Main entry heading |
Gursoy, Dogan. |
Title |
Hospitality marketing |
Edition |
Fourth edition. |
Place, publisher, and date of publication |
Abingdon, Oxon ; New York, NY : Routledge, 2023 |
International Standard Book Number |
9781032030364 |
Record control number |
(DLC) 2022004989 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ecip |
f |
20 |
g |
y-gencatlg |