Hospitality Marketing : (Record no. 40712)

MARC details
000 -LEADER
fixed length control field 02261cam a22004091i 4500
003 - CONTROL NUMBER IDENTIFIER
control field CUTN
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231205111635.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220202s2023 enk ob 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781003186342
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9781032030364
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9781032030265
041 ## - LANGUAGE CODE
Language English
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 647.940
Edition number 23/eng/20220611
Item number GUR
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Gursoy, Dogan,
245 10 - TITLE STATEMENT
Title Hospitality Marketing :
Remainder of title principles and practice /
Statement of responsibility, etc Dogan Gursoy, David Bowie and Francis Buttle.
250 ## - EDITION STATEMENT
Edition statement Fourth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc NY :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2023.
300 ## - PHYSICAL DESCRIPTION
Extent 402p.:
Other physical details ill.:
505 ## - FORMATTED CONTENTS NOTE
Title Part A: Introduction<br/><br/>1. Introduction to Hospitality Marketing<br/><br/>Part B: Pre-Encounter Marketing<br/><br/>2. Marketing Research<br/><br/>3. Understanding and Segmenting Customers<br/><br/>4. Competitive Strategies<br/><br/>5. Developing the Hospitality Experience<br/><br/>6. Locating the Offer<br/><br/>7. Pricing the Offer and Revenue Management<br/><br/>8. Distributing the Offer<br/><br/>9. Communicating the Offer<br/><br/>Part C: Encounter Marketing<br/><br/>10. Managing the Physical Environment<br/>11. Managing the Service Processes<br/><br/>12. Managing Customer-Contact Employees<br/><br/>Part D: Post-Encounter Marketing<br/><br/>13. Measuring and Managing Customer Satisfaction and Word-of-Mouth (WOM)<br/><br/>14. Relationship Marketing<br/><br/>Part E: The Marketing Plan<br/><br/>15. Marketing Planning
520 ## - SUMMARY, ETC.
Summary, etc "Hospitality Marketing 4e is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. This book is written specifically for students taking marketing modules within hospitality courses and is a valuable resource to promote learning"--
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Hospitality industry
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Hotels
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Department Name Tourism
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bowie, David,
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Buttle, Francis,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type General Books
100 1# - MAIN ENTRY--PERSONAL NAME
Relator term author.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Relator term author.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading Gursoy, Dogan.
Title Hospitality marketing
Edition Fourth edition.
Place, publisher, and date of publication Abingdon, Oxon ; New York, NY : Routledge, 2023
International Standard Book Number 9781032030364
Record control number (DLC) 2022004989
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Location Shelving location Date of Cataloging Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction CUTN Central Library CUTN Central Library Medicine, Technology & Management 05/12/2023   647.940 GUR 47016 05/12/2023 05/12/2023 General Books

Powered by Koha