MARC details
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04157nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250730174258.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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250730b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9788125051022 |
| 041 ## - LANGUAGE CODE |
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| Language |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Edition number |
23 |
| Classification number |
302.2 |
| Item number |
SIN |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Sinha, Dipankar. |
| 245 ## - TITLE STATEMENT |
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| Title |
Development Communication: |
| Remainder of title |
Contexts for the Twenty-first Century/ |
| Statement of responsibility, etc |
Dipankar Sinha. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Hyderabad, Telangana: |
| Name of publisher, distributor, etc |
Orient BlackSwan, |
| Date of publication, distribution, etc |
2013. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xix, 220p.: |
| Other physical details |
ill.; |
| Dimensions |
24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Contents |
<br/><br/>Development Communication: Contexts for the Twenty-first Century<br/>Dipankar Sinha<br/>Price<br/>630<br/>ISBN<br/>9788125051022<br/>Language<br/>English<br/>Pages<br/>240<br/>Format<br/>Paperback<br/>Dimensions<br/>180 x 240 mm<br/>Year of Publishing<br/>2013<br/>Territorial Rights<br/>World<br/>Imprint<br/>Orient BlackSwan<br/>1<br/>Catalogues<br/>Development Studies, Political Science, Social Sciences, Sociology<br/>About the BookAbout the Author(s)Table of Contents<br/>List of Abbreviations<br/>Acknowledgements<br/>Introduction |
| Title |
I. Development Communication: A Brief Outline<br/>The Seeds<br/>‘Development’ and ‘Communication’: Not-So-Easy Linkages<br/>Prime Actors: The Transition Phase |
| -- |
II. ‘The World’ of Development Communication: Shifting Horizons<br/>The Foundation: The Modernization Paradigm<br/>Mainstream Development Discourse: Top-Down Symptom<br/>The Challenges<br/>Information Capitalism: The Motive Force<br/>Communication Order: Beyond the Appearance<br/>Towards Participatory Communication |
| -- |
III. The Inner Struggle: Changing Track, Challenging Goals<br/>The Formative Stage<br/>Transformation: Nuts and Bolts<br/>Outcome of Struggle: Behaviour Change Strategies and Models<br/>Communication for Development (C4D): The Latest Version<br/>Beyond Models: Itemising Human Agency<br/>Millennium Development Goals: Lost Opportunity? |
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IV. Media and Mediation: Towards Participatory Engagement<br/>Why Mediation<br/>Media and the Making of Informed Beneficiaries<br/>Visualising the Media’s Role: The Indian Context<br/>Ways Out: Macro-Level<br/>Ways Out: Micro-Level<br/>Ways Out: Macro-Micro Level<br/>Beyond ‘Media Tropism’ |
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V. New Technology and the Inclusive Society<br/>Inclusive Society: The Gateway<br/>ICT: Nothing Instantaneous About It<br/>Networking Governance: The Indian Scenario<br/>Technology Literacy and ICT Education: Why Not? |
| -- |
VI. ICT-led Premier Interventions: Under Critical Lens<br/>Case Study I: E-Governance in Andhra Pradesh<br/>Case Study II: E-Choupal in Maharastra<br/>Case Study III: Village Knowledge Centres in Pondicherry<br/>How (Not) To Do It |
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VII. Premier ‘Organic’ Interventions: Critical Review<br/>‘Our Village, Our Governance’: The Community-centric Intervention<br/>The ‘Picture Post Card Village’: The Individual-centric Intervention |
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VIII. Experiencing India: Problems in Search of Development Communication<br/>The Problems<br/>Strategisation: Elemental Form<br/>Communications Strategy Template<br/>Experimenting with Participatory Communication: The ‘SODIS’ in West Bengal |
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Conclusion: Pro-People and Pro-Active Communication—The Agenda Ahead<br/>Constructing Good Theory: Clues<br/>Initiating Good Practice: Hints |
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Select Bibliography<br/>Index |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
Development Communication’ refers to the systematic application of the processes, strategies and principles of communication to bring about positive social change. It uses various mediums, such as radio, music, theatre, booklets, to, help transform, for instance, attitudes towards the girl child, promote literacy, and increase awareness about HIV/AIDS, the adverse effects of polio and need for potable water.<br/><br/>This volume looks at the origins, the theoretical underpinnings and the major debates in the discipline of Development Communication. While arguing that it rightfully belongs in the realm of the social sciences, the author critically scrutinises the concepts of both ‘development’ and ‘communication’. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Communication in economic development |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Communication—Social aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Communication—Developing countries |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Mass media and economic development |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Communication in rural development |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Development communication |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| Department Name |
UGC NET Cell |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Reference Books |
