Development Communication: Contexts for the Twenty-first Century/ Dipankar Sinha.

By:

Sinha, Dipankar

Material type: Text

TextLanguage: English Publication details: Hyderabad, Telangana: Orient BlackSwan, 2013.Description: xix, 220p.: ill.; 24 cmISBN:

9788125051022

Subject(s):

DDC classification:

23 302.2 SIN

Contents:

Development Communication: Contexts for the Twenty-first Century Dipankar Sinha Price 630 ISBN 9788125051022 Language English Pages 240 Format Paperback Dimensions 180 x 240 mm Year of Publishing 2013 Territorial Rights World Imprint Orient BlackSwan 1 Catalogues Development Studies, Political Science, Social Sciences, Sociology About the BookAbout the Author(s)Table of Contents List of Abbreviations Acknowledgements Introduction I. Development Communication: A Brief Outline The Seeds ‘Development’ and ‘Communication’: Not-So-Easy Linkages Prime Actors: The Transition Phase II. ‘The World’ of Development Communication: Shifting Horizons The Foundation: The Modernization Paradigm Mainstream Development Discourse: Top-Down Symptom The Challenges Information Capitalism: The Motive Force Communication Order: Beyond the Appearance Towards Participatory Communication III. The Inner Struggle: Changing Track, Challenging Goals The Formative Stage Transformation: Nuts and Bolts Outcome of Struggle: Behaviour Change Strategies and Models Communication for Development (C4D): The Latest Version Beyond Models: Itemising Human Agency Millennium Development Goals: Lost Opportunity? IV. Media and Mediation: Towards Participatory Engagement Why Mediation Media and the Making of Informed Beneficiaries Visualising the Media’s Role: The Indian Context Ways Out: Macro-Level Ways Out: Micro-Level Ways Out: Macro-Micro Level Beyond ‘Media Tropism’ V. New Technology and the Inclusive Society Inclusive Society: The Gateway ICT: Nothing Instantaneous About It Networking Governance: The Indian Scenario Technology Literacy and ICT Education: Why Not? VI. ICT-led Premier Interventions: Under Critical Lens Case Study I: E-Governance in Andhra Pradesh Case Study II: E-Choupal in Maharastra Case Study III: Village Knowledge Centres in Pondicherry How (Not) To Do It VII. Premier ‘Organic’ Interventions: Critical Review ‘Our Village, Our Governance’: The Community-centric Intervention The ‘Picture Post Card Village’: The Individual-centric Intervention VIII. Experiencing India: Problems in Search of Development Communication The Problems Strategisation: Elemental Form Communications Strategy Template Experimenting with Participatory Communication: The ‘SODIS’ in West Bengal Conclusion: Pro-People and Pro-Active Communication—The Agenda Ahead Constructing Good Theory: Clues Initiating Good Practice: Hints Select Bibliography Index

Summary: Development Communication’ refers to the systematic application of the processes, strategies and principles of communication to bring about positive social change. It uses various mediums, such as radio, music, theatre, booklets, to, help transform, for instance, attitudes towards the girl child, promote literacy, and increase awareness about HIV/AIDS, the adverse effects of polio and need for potable water. This volume looks at the origins, the theoretical underpinnings and the major debates in the discipline of Development Communication. While arguing that it rightfully belongs in the realm of the social sciences, the author critically scrutinises the concepts of both ‘development’ and ‘communication’.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Reference Books	CUTN Central Library Reference	Reference	302.2 SIN (Browse shelf(Opens below))	Not For Loan	52288

Development Communication: Contexts for the Twenty-first Century
Dipankar Sinha
Price
630
ISBN
9788125051022
Language
English
Pages
240
Format
Paperback
Dimensions
180 x 240 mm
Year of Publishing
2013
Territorial Rights
World
Imprint
Orient BlackSwan
1
Catalogues
Development Studies, Political Science, Social Sciences, Sociology
About the BookAbout the Author(s)Table of Contents
List of Abbreviations
Acknowledgements
Introduction I. Development Communication: A Brief Outline
The Seeds
‘Development’ and ‘Communication’: Not-So-Easy Linkages
Prime Actors: The Transition Phase II. ‘The World’ of Development Communication: Shifting Horizons
The Foundation: The Modernization Paradigm
Mainstream Development Discourse: Top-Down Symptom
The Challenges
Information Capitalism: The Motive Force
Communication Order: Beyond the Appearance
Towards Participatory Communication III. The Inner Struggle: Changing Track, Challenging Goals
The Formative Stage
Transformation: Nuts and Bolts
Outcome of Struggle: Behaviour Change Strategies and Models
Communication for Development (C4D): The Latest Version
Beyond Models: Itemising Human Agency
Millennium Development Goals: Lost Opportunity? IV. Media and Mediation: Towards Participatory Engagement
Why Mediation
Media and the Making of Informed Beneficiaries
Visualising the Media’s Role: The Indian Context
Ways Out: Macro-Level
Ways Out: Micro-Level
Ways Out: Macro-Micro Level
Beyond ‘Media Tropism’ V. New Technology and the Inclusive Society
Inclusive Society: The Gateway
ICT: Nothing Instantaneous About It
Networking Governance: The Indian Scenario
Technology Literacy and ICT Education: Why Not? VI. ICT-led Premier Interventions: Under Critical Lens
Case Study I: E-Governance in Andhra Pradesh
Case Study II: E-Choupal in Maharastra
Case Study III: Village Knowledge Centres in Pondicherry
How (Not) To Do It VII. Premier ‘Organic’ Interventions: Critical Review
‘Our Village, Our Governance’: The Community-centric Intervention
The ‘Picture Post Card Village’: The Individual-centric Intervention VIII. Experiencing India: Problems in Search of Development Communication
The Problems
Strategisation: Elemental Form
Communications Strategy Template
Experimenting with Participatory Communication: The ‘SODIS’ in West Bengal Conclusion: Pro-People and Pro-Active Communication—The Agenda Ahead
Constructing Good Theory: Clues
Initiating Good Practice: Hints Select Bibliography
Index

Development Communication’ refers to the systematic application of the processes, strategies and principles of communication to bring about positive social change. It uses various mediums, such as radio, music, theatre, booklets, to, help transform, for instance, attitudes towards the girl child, promote literacy, and increase awareness about HIV/AIDS, the adverse effects of polio and need for potable water.

This volume looks at the origins, the theoretical underpinnings and the major debates in the discipline of Development Communication. While arguing that it rightfully belongs in the realm of the social sciences, the author critically scrutinises the concepts of both ‘development’ and ‘communication’.

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