Introducing communication research : paths of inquiry / Donald Treadwell.

By:

Treadwell, D. F. (Donald Francis)

Material type: Text

TextPublication details: Thousand Oaks, Calif. : SAGE Publications, c2011.Description: xviii, 226 p. : ill. ; 26 cmISBN:

9781412944571 (pbk.)
1412944570

Subject(s):

Communication -- Research -- Methodology

DDC classification:

302.207/2 22

LOC classification:

P91.3 .T76 2011

Online resources:

Contents:

Getting started: possibilities and decisions -- First decisions: what, why, how? -- Ethics: your responsibilities as a researcher -- Reading research: to boldly go where others have gone before -- Measurement: research using numbers -- Statistics: analyzing your numbers -- Sampling: who, what and how many? -- Surveys: putting numbers on opinions -- Experiments: researching cause and effect -- Observation: watching and listening for in-depth understanding -- Content analyis: understanding text and image -- Writing research: sharing your results.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
General Books	CUTN Central Library Generalia	302.207/2 (Browse shelf(Opens below))	Available		23766

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Previous	302.201 A First Look at Communication Theory	302.201 AND Communication Theories and Models	302.201 GRI A First Look at Communication Theory	302.207/2 Introducing communication research :	302.222 Visual culture : Vol III	302.222 Visual culture : Vol IV	302.23 Critical concepts in media and cultural studies / Vol IV	Next

Includes bibliographical references and index.

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