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Media audience research : a guide for professionals / Graham Mytton, Peter Diem and Piet Hein van Dam.

By: Contributor(s): Material type: TextTextEdition: Third editionDescription: xvi, 281 pages ; 24 cmISBN:
  • 9789351506430 (pbk. : alk. paper)
Uniform titles:
  • Handbook on radio and television audience research
Subject(s): DDC classification:
  • 302.2/072 23
LOC classification:
  • P91.3 .M98 2016
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Revision of author's Handbook on radio and television audience research.

Includes bibliographical references and index.

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