Record label marketing / Tom Hutchison, Amy Macy, Paul Allen.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780240812380 (pbk. : alk. paper)
- 0240812387 (pbk. : alk. paper)
- 780.688 22 HUT
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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CUTN Central Library Arts & Sports | Non-fiction | 780.688 HUT (Browse shelf(Opens below)) | Available | 27690 |
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780.285 COL Choosing and using audio and music software : | 780.285 MAR Computer music modeling and retrieval : | 780.285 MIR Evolutionary computer music / | 780.688 HUT Record label marketing / | 780.7 HAR Comparative Music : | 780.71 KUM Music Education and Psychology of Music | 780.71 SHA Centres for the promotion of Indian Music/ |
Includes bibliographical references and index.
Marketing concepts and definitions -- Markets, market segmentation, and consumber behavior -- The U.S. industry numbers -- Marketing research -- Record label operations -- The profit and loss statement -- Soundscan and the music business -- How radio works -- Charts, airplay, and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Music distribution and retailing -- Grassroots marketing -- New media marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Strategic marketing and special products -- The recording industry of the future -- The marketing plan.
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