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Principles of marketing

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Noida : Pearson Education, 2016.Edition: 15th EdDescription: xvi, 732 p. color illustrations ; 28 cmISBN:
  • 9789332558472
Subject(s): DDC classification:
  • 658.8 KOT
Contents:
Part 1. Defining Marketing and the Marketing Process Part 2. Understanding the Marketplace and Consumers Part 3. Designing a Customer-Driven Marketing Strategy and Marketing Mix Part 4. Extending Marketing
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Item type Current library Collection Call number Status Date due Barcode
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.8 KOT (Browse shelf(Opens below)) Available 28302
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.8 KOT (Browse shelf(Opens below)) Available 28303
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.8 KOT (Browse shelf(Opens below)) Available 28304
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.8 KOT (Browse shelf(Opens below)) Available 28305
Reference Books Reference Books CUTN Central Library Medicine, Technology & Management Reference 658.8 KOT (Browse shelf(Opens below)) Not For Loan 28306
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658.8 KOT Principles of marketing 658.8 KOT Principles of marketing 658.8 KOT Principles of marketing 658.8 KOT Principles of marketing 658.8 KOT Marketing Management 658.8 KOT Marketing Management 658.8 KOT Marketing Management

Part 1. Defining Marketing and the Marketing Process
Part 2. Understanding the Marketplace and Consumers
Part 3. Designing a Customer-Driven Marketing Strategy and Marketing Mix
Part 4. Extending Marketing

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