Principles of marketing
Material type: TextLanguage: English Publication details: Noida : Pearson Education, 2016.Edition: 15th EdDescription: xvi, 732 p. color illustrations ; 28 cmISBN:- 9789332558472
- 658.8 KOT
Contents:
Part 1. Defining Marketing and the Marketing Process
Part 2. Understanding the Marketplace and Consumers
Part 3. Designing a Customer-Driven Marketing Strategy and Marketing Mix
Part 4. Extending Marketing
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.8 KOT (Browse shelf(Opens below)) | Available | 28302 | |
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.8 KOT (Browse shelf(Opens below)) | Available | 28303 | |
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.8 KOT (Browse shelf(Opens below)) | Available | 28304 | |
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.8 KOT (Browse shelf(Opens below)) | Available | 28305 | |
Reference Books | CUTN Central Library Medicine, Technology & Management | Reference | 658.8 KOT (Browse shelf(Opens below)) | Not For Loan | 28306 |
Browsing CUTN Central Library shelves, Shelving location: Medicine, Technology & Management, Collection: Non-fiction Close shelf browser (Hides shelf browser)
658.8 KOT Principles of marketing | 658.8 KOT Principles of marketing | 658.8 KOT Principles of marketing | 658.8 KOT Principles of marketing | 658.8 KOT Marketing Management | 658.8 KOT Marketing Management | 658.8 KOT Marketing Management |
Part 1. Defining Marketing and the Marketing Process
Part 2. Understanding the Marketplace and Consumers
Part 3. Designing a Customer-Driven Marketing Strategy and Marketing Mix
Part 4. Extending Marketing
There are no comments on this title.