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Principles of marketing
Material type:
TextLanguage: English Publication details: Noida : Pearson Education, 2016.Edition: 15th EdDescription: xvi, 732 p. color illustrations ; 28 cmISBN: - 9789332558472
- 658.8 KOT
Contents:
Part 1. Defining Marketing and the Marketing Process
Part 2. Understanding the Marketplace and Consumers
Part 3. Designing a Customer-Driven Marketing Strategy and Marketing Mix
Part 4. Extending Marketing
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
General Books
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CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.8 KOT (Browse shelf(Opens below)) | Available | 28302 | |
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General Books
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CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.8 KOT (Browse shelf(Opens below)) | Available | 28303 | |
|
General Books
|
CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.8 KOT (Browse shelf(Opens below)) | Available | 28304 | |
|
General Books
|
CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.8 KOT (Browse shelf(Opens below)) | Available | 28305 | |
Reference Books
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CUTN Central Library Medicine, Technology & Management | Reference | 658.8 KOT (Browse shelf(Opens below)) | Not For Loan | 28306 |
Browsing CUTN Central Library shelves, Shelving location: Medicine, Technology & Management, Collection: Reference Close shelf browser (Hides shelf browser)
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| 658.8 GUP Marketing management : | 658.800 JAU Services marketing : | 658.8 KOT Marketing Management | 658.8 KOT Principles of marketing | 658.8 WIR Services Marketing : | 658.8 ZEI Services marketing | 658.83 MAL Marketing research : |
Part 1. Defining Marketing and the Marketing Process
Part 2. Understanding the Marketplace and Consumers
Part 3. Designing a Customer-Driven Marketing Strategy and Marketing Mix
Part 4. Extending Marketing
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