Basic marketing management
Material type:
TextLanguage: English Publication details: New York : John Wiley and Sons, 2000.Edition: 2nd EdDescription: xiii, 341p. : ill. ; 26cmISBN: - 9780471353928
- 658.8 DAL
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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General Books
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CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.8 DAL (Browse shelf(Opens below)) | Available | 28577 | |
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General Books
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CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.8 DAL (Browse shelf(Opens below)) | Available | 28578 | |
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General Books
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CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.8 DAL (Browse shelf(Opens below)) | Checked out to K.G.Sudhier (17048A) | 30/09/2024 | 28579 |
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| 658.8 CHO Marketing Management | 658.8 CLA Professional Services Marketing Handbook : | 658.8 DAL Basic marketing management | 658.8 DAL Basic marketing management | 658.8 DAL Basic marketing management | 658.800 DOG Rural marketing : | 658.8 DON Principles and practice of social marketing : |
This text focuses on all aspects of planning, coordinating and executing marketing strategy. It introduces core marketing management concepts for the Year 2000 business environment. Globalization is a running theme throughout the text.
The role of marketing in organizations and society; marketing strategy; customer analysis; marketing segmentation and product differentiation; competitive analysis and product positioning; product development and testing; brand management; services marketing; pricing; selecting distribution channels; personal selling and sales force management; direct marketing; designing advertising programmes; sales promotion and public relations; international marketing; marketing planning. Appendices: the case method; sample case: Cook, Inc; sample case write-up for Cook, Inc.
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