Consumer psychology / Cathrine V. Jansson-Boyd.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780335229277
- 0335229271
- 9780335229284
- 033522928X
- 658.834 22 JAN
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
![]() |
CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.834 JAN (Browse shelf(Opens below)) | Available | 29811 |
Browsing CUTN Central Library shelves, Shelving location: Medicine, Technology & Management, Collection: Non-fiction Close shelf browser (Hides shelf browser)
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
||
658.834 HAW Consumer Behavior | 658.834 HAW Consumer Behavior | 658.834 HAW Consumer Behavior | 658.834 JAN Consumer psychology / | 658.834 KAR Handbook of research methods in consumer psychology | 658.834 KUM Consumer Behaviour and Marketing Communication: | 658.834 KUM Consumer Behaviour and Marketing Communication: |
Formerly CIP.
1. Consumer psychology: what it is and how it emerged --
2. Consumer memory and learning --
3. Perception and attention --
4. Identity and consumption --
5. The emotional consumer --
6. Attitudes --
7. Advertising psychology --
8. Motivational determinants of consumer behaviour --
9. Consumer decision-making and brand loyalty --
10. The Internet --
11. Children as consumers --
12. Consumption and happiness --
13. Consumers and the environment.
Uk
Includes bibliographical references and index.
There are no comments on this title.