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International Journal of Applied Marketing and Management

Material type: Continuing resourceContinuing resourcePublication details: New Delhi: Publishing India Group, 2018.ISSN:
  • 24550132
Subject(s): DDC classification:
  • J-MAR
Online resources: Summary: The Journal of Applied Marketing and Management is a peer reviewed journal that publishes empirical and conceptual articles of interest to research scholars, management researchers and practicing executives. The journal seeks to provide a forum that advances application of marketing concepts and theories to business issues. The journal invites submission of manuscripts from all aspects of marketing areas such as marketing strategy, consumer behavior, product development, distribution, services, marketing communications, industrial marketing, international marketing and pricing. The journal welcomes high quality original research papers, state-of-the-art reviews, and high quality technical notes for publications. Interdisciplinary articles are also encouraged. These may include topics that relate to the integration of marketing functions with other functional areas to solve business problems
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Item type Current library Collection Call number Status Date due Barcode
Journals Journals CUTN Central Library Journal & Magazine Journal & Magazine J-MAR (Browse shelf(Opens below)) Not For Loan

The Journal of Applied Marketing and Management is a peer reviewed journal that publishes empirical and conceptual articles of interest to research scholars, management researchers and practicing executives. The journal seeks to provide a forum that advances application of marketing concepts and theories to business issues. The journal invites submission of manuscripts from all aspects of marketing areas such as marketing strategy, consumer behavior, product development, distribution, services, marketing communications, industrial marketing, international marketing and pricing. The journal welcomes high quality original research papers, state-of-the-art reviews, and high quality technical notes for publications. Interdisciplinary articles are also encouraged. These may include topics that relate to the integration of marketing functions with other functional areas to solve business problems

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Latest serials
Issue # Publication date Received date Status Note
Vol 6, No 2 01/07/2021 10/03/2022 Arrived 2021
Vol 6, No 1 01/01/2021 08/10/2021 Arrived January 2021
Vol 4, No 2 01/07/2019 05/10/2020 Arrived 2019
Vol 4, No 1 01/01/2019 21/01/2020 Arrived 2019
Vol 3, No 2 01/07/2018 14/11/2019 Arrived 2018
Vol 3, No 1 01/01/2018 04/09/2018 Arrived January 20118

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