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Marketing research / David A. Aaker ... [et al.].
Material type:
TextLanguage: English Publication details: Hoboken, NJ : John Wiley & Sons, c2013.Edition: 11th edDescription: xvii, 741 p. : ill. ; 27 cmISBN: - 9788126563531
- 9781118156636 (hbk. : alk. paper)
- 658.83 23 AAK
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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General Books
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CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.83 AAK (Browse shelf(Opens below)) | Available | 33818 | |
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General Books
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CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.83 AAK (Browse shelf(Opens below)) | Available | 33819 | |
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General Books
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CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.83 AAK (Browse shelf(Opens below)) | Available | 33820 |
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| 658.827 SMI Experiential marketing : | 658.83 AAK Marketing research / | 658.83 AAK Marketing research / | 658.83 AAK Marketing research / | 658.83 BRA Questionnaire design : | 658.83 FEI Modern marketing research : | 658.83 GRI Marketing analytics : |
Includes bibliographical references and index.
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