International marketing / Masaaki Kotabe, Kristiaan Helsen.

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Material type: Text

TextLanguage: English Edition: Sixth edition; International student versionDescription: xxiv, 595 pages : illustrations (black and white, and colour) ; 26 cmISBN:

9788126557509
9781118830284 (paperback) :

Subject(s):

DDC classification:

658.87 23 KOT

Contents:

Chapter 1 - Globalization Imperative Chapter 2 - Economic Environment Chapter 3 - Financial Environment Chapter 4 - Global Cultural Environment and Buying Behavior Chapter 5 - Political and Legal Environment Chapter 6 - Global Marketing Research Chapter 7 - Global Segmentation and Positioning Chapter 8 - Global Marketing Strategies Chapter 9 - Global Market Entry Strategies Chapter 10 - Global Product Policy Decisions Chapter 11 - Global Product Policy Decisions Chapter 12 - Global Pricing Chapter 13 - Global Communication Strategies Chapter 14 - Sales Management Chapter 15 - Global Logistics and Distribution Chapter 16 - Export and Import Management Chapter 17 - Planning, Organization, and Control of Global Marketing Operations Chapter 18 - Marketing Strategies for Emerging Markets Chapter 19 - Global Marketing and the Internet Chapter 20 - Sustainable Marketing in the Global Marketplace

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	658.87 KOT (Browse shelf(Opens below))	Available		33813
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	658.87 KOT (Browse shelf(Opens below))	Available		33814

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Chapter 1 - Globalization Imperative

Chapter 2 - Economic Environment

Chapter 3 - Financial Environment

Chapter 4 - Global Cultural Environment and Buying Behavior

Chapter 5 - Political and Legal Environment

Chapter 6 - Global Marketing Research

Chapter 7 - Global Segmentation and Positioning

Chapter 8 - Global Marketing Strategies

Chapter 9 - Global Market Entry Strategies

Chapter 10 - Global Product Policy Decisions

Chapter 11 - Global Product Policy Decisions

Chapter 12 - Global Pricing

Chapter 13 - Global Communication Strategies

Chapter 14 - Sales Management

Chapter 15 - Global Logistics and Distribution

Chapter 16 - Export and Import Management

Chapter 17 - Planning, Organization, and Control of Global Marketing Operations

Chapter 18 - Marketing Strategies for Emerging Markets

Chapter 19 - Global Marketing and the Internet

Chapter 20 - Sustainable Marketing in the Global Marketplace

Includes bibliographical references and index.

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