Media effects research : a basic overview / Glenn G. Sparks.
Material type: TextLanguage: English Publication details: Australia ; Boston, MA : Wadsworth Cengage Learning, c2013.Edition: 4th edDescription: xxii, 314 p. : ill. ; 24 cmISBN:- 9781111344450
- 1111344450
- 302.23 23 SPA
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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General Books | CUTN Central Library Social Sciences | Non-fiction | 302.23 SPA (Browse shelf(Opens below)) | Available | 34433 |
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302.230 SEE சிங்கப்பூரில் மக்கள் தொடர்புச் சாதனங்கள் தமிழ் மொழி, இலக்கிய வளர்ச்சிக்கு ஆற்றிய பங்களிப்பு: | 302.23 SHA Mass Communication and Journalism | 302.230 SIN Future of Mass Communication | 302.23 SPA Media effects research : | 302.230 STR Children, adolescents, and the media / | 302.23 TUR Media today : | 302.230 WIL Images of Germany in the American media / |
1. A Scientific Approach to the Study of Media Effects. 2. Scientific Methods in Media Effects Research. 3. A Brief History of Media Effects Research. 4. Time Spent with Mass Media: Reasons and Consequences. 5. Effects of Media Violence. 6. Sexual Content in the Media. 7. Media that Stir Emotions. 8. Persuasive Effects of the Media. 9. The Effects of News and Political Content. 10. The Effects of Media Stereotypes. 11. The Impact of New Media Technologies. 12. Meet Marshall McLuhan: A Less Scientific Approach to Media Impact
Includes bibliographical references and indexes.
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