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Microeconomics for MBAs : the economic way of thinking for managers Richard B. McKenzie & Dwight R. Lee.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Cambridge ; New York : Cambridge University Press, 2010.Edition: 2nd edDescription: xxix, 536 p. : ill., charts ; 26 cmISBN:
  • 9781107686441
  • 0521191475 (hbk.)
Other title:
  • Economic way of thinking for managers
Subject(s): DDC classification:
  • 338.502 22 MCK
Contents:
Bk. 1. The market economy, overview and application. Bk. 2. Demand and production theory. Bk. 3. Competitive and monopoly market structures.
Summary: Develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Math is kept simple and the theory is illustrated with real-life scenarios. Video tutorials, a 1200 MCQ testbank and workbook complete the package. The structure of the new edition allows flexible teaching.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General Books General Books CUTN Central Library Social Sciences Non-fiction 338.502 MCK (Browse shelf(Opens below)) Available 37310
Browsing CUTN Central Library shelves, Shelving location: Social Sciences, Collection: Non-fiction Close shelf browser (Hides shelf browser)
338.50113 SHU Quantitative Techniques for Managers / 338.502 DAM Managerial economics / 338.502 DAM Managerial economics / 338.502 MCK Microeconomics for MBAs : 338.502 SAM Managerial economics / 338.502 SAM Managerial economics / 338.502 SAM Managerial economics /

Previous ed.: 2006.

Bk. 1. The market economy, overview and application.
Bk. 2. Demand and production theory.
Bk. 3. Competitive and monopoly market structures.

Develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Math is kept simple and the theory is illustrated with real-life scenarios. Video tutorials, a 1200 MCQ testbank and workbook complete the package. The structure of the new edition allows flexible teaching.

Includes bibliographical references (p. [492]-512) and index.

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