Sales management : analysis and decision making / Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker, Jr., Michael R. Williams.

By:

Ingram, Thomas N

Material type: Text

TextLanguage: English Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2015.Edition: Ninth editionDescription: xxiii, 378 pages ; 28 cmISBN:

9781138858022 (hardback)
9780765644510 (pbk.)

Subject(s):

Sales management

DDC classification:

658.81 23 ING

Contents:

Part 1. Describing the Personal Selling Function; Part 2. Defining the Strategic Role of the Sales Function; Part 3. Developing the Salesforce Part 4. Directing the Salesforce Part 5. Determining Salesforce Effectiveness and Performance

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	658.81 ING (Browse shelf(Opens below))	Available		38577

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Previous	658.804 TAY B2B marketing strategy :	658.804 VIT Business-to-business marketing :	658.806 IDR Contemporary marketing management	658.81 ING Sales management :	658.81 McC The Art of Modern Sales Management	658.812 BHA Customer Relationship Management	658.812 BHA Customer Relationship Management	Next

Includes bibliographical references and index.

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