Amazon cover image
Image from Amazon.com
Image from Google Jackets

E-Marketing / Judy Strauss, Raymond Frost.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Milton : Routledge, 2018.Edition: Seventh edition; International edition; contributions by Nilanjana SinhaDescription: 496 pages : illustrations (black and white) ; 24 cmISBN:
  • 9781292000411
  • 9781138588363
  • 1292000414
Subject(s): DDC classification:
  • 658.872 23 STR
Contents:
Part I: E-Marketing in Context 1. Past, Present, and Future 2. Strategic E-Marketing and Performance Metrics 3. The E-Marketing Plan Part II: E-Marketing Environment 4. Global E-Marketing 3.0 5. Ethical and Legal Issues Part III: E-Marketing Strategy 6. E-Marketing Research 7. Consumer Behavior Online 8. Segmentation, Targeting, Differentiation, and Positioning Strategies Part IV: E-Marketing Management 9. Product: The Online Offer 10. Price: The Online Value 11. The Internet for Distribution 12. E-Marketing Communication: Owned Media 13. E-Marketing Communication: Paid Media 14. E-Marketing Communication: Earned Media 15. Customer Relationship Management
List(s) this item appears in: Weekly Addition
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.872 STR (Browse shelf(Opens below)) Available 38579

Previous edition: 2012.

Includes index.

Part I: E-Marketing in Context 1. Past, Present, and Future 2. Strategic E-Marketing and Performance Metrics 3. The E-Marketing Plan Part II: E-Marketing Environment 4. Global E-Marketing 3.0 5. Ethical and Legal Issues Part III: E-Marketing Strategy 6. E-Marketing Research 7. Consumer Behavior Online 8. Segmentation, Targeting, Differentiation, and Positioning Strategies Part IV: E-Marketing Management 9. Product: The Online Offer 10. Price: The Online Value 11. The Internet for Distribution 12. E-Marketing Communication: Owned Media 13. E-Marketing Communication: Paid Media 14. E-Marketing Communication: Earned Media 15. Customer Relationship Management

There are no comments on this title.

to post a comment.

Powered by Koha