E-Marketing / Judy Strauss, Raymond Frost.
Material type: TextLanguage: English Publication details: Milton : Routledge, 2018.Edition: Seventh edition; International edition; contributions by Nilanjana SinhaDescription: 496 pages : illustrations (black and white) ; 24 cmISBN:- 9781292000411
- 9781138588363
- 1292000414
- 658.872 23 STR
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.872 STR (Browse shelf(Opens below)) | Available | 38579 |
Browsing CUTN Central Library shelves, Shelving location: Medicine, Technology & Management, Collection: Non-fiction Close shelf browser (Hides shelf browser)
658.872 RYA Understanding digital marketing : | 658.872 RYA Understanding digital marketing : | 658.872 SIN Localization strategies for global e-business | 658.872 STR E-Marketing / | 658.872 TUT Social Media Marketing | 658.872 ZAR Job Satisfaction, Attrition And Coping Strategies : A Study Of Selected Call Centers In NCR / | 658.9191 MRA Travel Agency Management / |
Previous edition: 2012.
Includes index.
Part I: E-Marketing in Context 1. Past, Present, and Future 2. Strategic E-Marketing and Performance Metrics 3. The E-Marketing Plan Part II: E-Marketing Environment 4. Global E-Marketing 3.0 5. Ethical and Legal Issues Part III: E-Marketing Strategy 6. E-Marketing Research 7. Consumer Behavior Online 8. Segmentation, Targeting, Differentiation, and Positioning Strategies Part IV: E-Marketing Management 9. Product: The Online Offer 10. Price: The Online Value 11. The Internet for Distribution 12. E-Marketing Communication: Owned Media 13. E-Marketing Communication: Paid Media 14. E-Marketing Communication: Earned Media 15. Customer Relationship Management
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