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E-Marketing / Judy Strauss, Raymond Frost.

By: Strauss, Judy | [author.].
Contributor(s): Frost, Raymond | Sinha, Nilanjana | , 1960- [author.] | [contributor.].
Material type: materialTypeLabelBookPublisher: Milton : Routledge, 2018Edition: Seventh edition; International edition; contributions by Nilanjana Sinha.Description: 496 pages : illustrations (black and white) ; 24 cm.ISBN: 9781292000411; 9781138588363; 1292000414.Subject(s): Internet marketing | Business and Management | DDC classification: 658.872
Contents:
Part I: E-Marketing in Context 1. Past, Present, and Future 2. Strategic E-Marketing and Performance Metrics 3. The E-Marketing Plan Part II: E-Marketing Environment 4. Global E-Marketing 3.0 5. Ethical and Legal Issues Part III: E-Marketing Strategy 6. E-Marketing Research 7. Consumer Behavior Online 8. Segmentation, Targeting, Differentiation, and Positioning Strategies Part IV: E-Marketing Management 9. Product: The Online Offer 10. Price: The Online Value 11. The Internet for Distribution 12. E-Marketing Communication: Owned Media 13. E-Marketing Communication: Paid Media 14. E-Marketing Communication: Earned Media 15. Customer Relationship Management
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General Books General Books CUTN Central Library

This is a searchable open catalogue of all library of the Central University of Tamil Nadu.

Medicine, Technology & Management
Non-fiction 658.872 STR (Browse shelf) Available 38579
Browsing CUTN Central Library Shelves , Shelving location: Medicine, Technology & Management , Collection code: Non-fiction Close shelf browser
658.872 RYA Understanding digital marketing : 658.872 RYA Understanding digital marketing : 658.872 SIN Localization strategies for global e-business 658.872 STR E-Marketing / 658.872 TUT Social Media Marketing 659.1 ARE Essentials of contemporary advertising 659.1 CLU Essentials of advertising /

Previous edition: 2012.

Includes index.

Part I: E-Marketing in Context 1. Past, Present, and Future 2. Strategic E-Marketing and Performance Metrics 3. The E-Marketing Plan Part II: E-Marketing Environment 4. Global E-Marketing 3.0 5. Ethical and Legal Issues Part III: E-Marketing Strategy 6. E-Marketing Research 7. Consumer Behavior Online 8. Segmentation, Targeting, Differentiation, and Positioning Strategies Part IV: E-Marketing Management 9. Product: The Online Offer 10. Price: The Online Value 11. The Internet for Distribution 12. E-Marketing Communication: Owned Media 13. E-Marketing Communication: Paid Media 14. E-Marketing Communication: Earned Media 15. Customer Relationship Management

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