Digital innovation and entrepreneurship / Richard Whittington,
Material type:
TextLanguage: English Publication details: Cambridge, United Kingdom ; New York, NY : Cambridge University Press, 2018. ©2018Description: xxii, 456 pages ; illustrations ; 25 cmISBN: - 9781108470506 (hardback : alk. paper)
- 9781108454940 (pbk. : alk. paper)
- 658.4 23 WHI
| Item type | Current library | Collection | Call number | Status | Barcode | |
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CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.4 WHI (Browse shelf(Opens below)) | Available | 36747 |
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| 658.4 ROB Organizational Behavior | 658.4 SAW Corporate Governance/ | 658.4 SHA Corporate governance, business ethics and CSR : With case studies and major corporate scandals / | 658.4 WHI Digital innovation and entrepreneurship / | 658.401 ASW Business Environment for Strategic Management | 658.401 ASW Business Environment for Strategic Management | 658.401 ASW Business Environment for Strategic Management |
About innovation and entrepreneurship --
Framing the business --
Promotion and sales --
Delivery and operations --
Value capture --
Growth and scalability --
Intellectual property and protection --
Leadership and structure --
Key themes and summary points.
Includes bibliographical references (pages 434-439) and index.
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