Contemporary marketing management Strategies and Practices Faheema Idrees & T.M. Kuthubudeen

By:

Idrees, Faheema

Contributor(s):

Kuthubudeen, T.M

Material type: Text

TextLanguage: English Publication details: New Delhi : KW Publishers, Description: vii, 156 pages : ill.; 24 cmISBN:

9789380502465

Subject(s):

Marketing--Management

DDC classification:

658.806 IDR

Contents:

Guerilla, Viral and Buzz Marketing Online Marketing Ambient and Experiential Marketing Relationship and Permission Marketing Social and Societal Marketing Techniques Integrated or Fusion and Neuromarketing Unethical Marketing

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	658.806 IDR (Browse shelf(Opens below))	Available		37019

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Previous	658.804 RAY How to sell to retail :	658.804 TAY B2B marketing strategy :	658.804 VIT Business-to-business marketing :	658.806 IDR Contemporary marketing management	658.81 ING Sales management :	658.81 McC The Art of Modern Sales Management	658.812 BHA Customer Relationship Management	Next

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