Strategic marketing in library and information science / Irene Owens, editor.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0789021420 (hbk.)
- 0789021439 (pbk.)
- Acquisitions librarian.
- 021.7 21 OWE
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CUTN Central Library Generalia | Non-fiction | 021.7 OWE (Browse shelf(Opens below)) | Available | 40272 |
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021.650954 ASW Information Networks in India / | 021.650954 BAV ICT application in academic library management : | 021.650954 KUM Emerging Trends in Library and Information Science : | 021.7 OWE Strategic marketing in library and information science / | 022 ISA Library Legislation in India: | 022 SUN நூலக ஆவணங்களும் பாதுகாப்பு முறைகளும்/ | 022.317 THA Communications Technology in Academic Library : |
"Co-published simultaneously as The acquisitions librarian, volume 14, number 28, 2002."
Marketing in library and information science : a selected review of related literature / Irene Owens -- Strategic planning as a pre-requisite to strategic marketing action in libraries and information agencies / Cesar Caballero -- The importance of marketing in the library and information science curriculum / Glynn Harmon -- Using branding to make your mark(et) : what lessons leaders can learn for library and information science / Roberta I. Shaffer -- A marketing approach to recruiting librarians / Ronald D. Pollock -- Strategic marketing of electronic resources / Dennis Dillon -- Strategic marketing to theological library constituents : rationale and potential applications / Timothy D. Lincoln -- Social marketing for archives : the Austin History Center experience / W. Bernard Lukenbill -- Marketing the archivist : the history of the Society of American Archivist's Task Force on Archives and Society / Mimi Dionne -- Marketing gone with the wind in an age of social conflict / W. Bernard Lukenbill -- Marketing in public libraries / Loriene Roy.
Includes bibliographical references and index.
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