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Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement / Daniel Rowles.

By: Material type: TextTextLanguage: English Publication details: New York : Kogan Page, 2018.Edition: 2nd EditionDescription: xi, 213 pages ; 23 cmISBN:
  • 9780749481698 (alk. paper)
Subject(s): Additional physical formats: Online version:: Digital brandingDDC classification:
  • 658.827 23 ROW
Contents:
Digital branding in perspective What digital branding really means Focusing on value Considering the user journey Objectives and authenticity The digital toolkit -- -- -- -- -- -- Social media -- Search -- Mobile -- Online advertising -- CRM and marketing automation -- From integration to transmedia campaigns -- Digital brand strategy and measurement -- Measuring digital branding -- Primaries and indicators -- Bridging the gaps -- The importance of asking questions -- References and further reading -- Index.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.827 ROW (Browse shelf(Opens below)) Available 40312
Browsing CUTN Central Library shelves, Shelving location: Medicine, Technology & Management, Collection: Non-fiction Close shelf browser (Hides shelf browser)
658.827 LIN Private label : 658.827 LIN Private label : 658.827 LIN Private label : 658.827 ROW Digital branding : 658.827 SMI Experiential marketing : 658.83 AAK Marketing research / 658.83 AAK Marketing research /

Revised edition of the author's Digital branding, 2014.

Digital branding in perspective What digital branding really means Focusing on value Considering the user journey Objectives and authenticity The digital toolkit -- -- -- -- -- -- Social media -- Search -- Mobile -- Online advertising -- CRM and marketing automation -- From integration to transmedia campaigns -- Digital brand strategy and measurement -- Measuring digital branding -- Primaries and indicators -- Bridging the gaps -- The importance of asking questions -- References and further reading -- Index.

Includes bibliographical references and index.

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