Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement / Daniel Rowles.
Material type: TextLanguage: English Publication details: New York : Kogan Page, 2018.Edition: 2nd EditionDescription: xi, 213 pages ; 23 cmISBN:- 9780749481698 (alk. paper)
- 658.827 23 ROW
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.827 ROW (Browse shelf(Opens below)) | Available | 40312 |
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658.827 LIN Private label : | 658.827 LIN Private label : | 658.827 LIN Private label : | 658.827 ROW Digital branding : | 658.827 SMI Experiential marketing : | 658.83 AAK Marketing research / | 658.83 AAK Marketing research / |
Revised edition of the author's Digital branding, 2014.
Digital branding in perspective What digital branding really means Focusing on value Considering the user journey Objectives and authenticity The digital toolkit -- -- -- -- -- -- Social media -- Search -- Mobile -- Online advertising -- CRM and marketing automation -- From integration to transmedia campaigns -- Digital brand strategy and measurement -- Measuring digital branding -- Primaries and indicators -- Bridging the gaps -- The importance of asking questions -- References and further reading -- Index.
Includes bibliographical references and index.
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