E-commerce and trademark management / Neelu K. Jetli
Material type:
TextLanguage: English Publication details: Jaipur : Galaxy Book Company, 2019.Description: 239p.: V1 314p.: V2 ill.; 23 cmISBN: - 9789386411150
- 23 658.872 JET
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Reference Books
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CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.872 JET (Browse shelf(Opens below)) | Not For Loan | 41057 | |
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Reference Books
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CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.872 JET (Browse shelf(Opens below)) | Not For Loan | 41058 |
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| 658.872 CHE Strategic management of e-business | 658.872 CRO E-Commerce Website Optimization : | 658.872 HAN Internet marketing & e-commerce | 658.872 JET E-commerce and trademark management / | 658.872 JET E-commerce and trademark management / | 658.872 KIN Digital marketing strategy : | 658.872 LEB Digital selling : |
Vol - 1 1. Introduction 2. Theory of E-Commerce 3. Social and Economic Aspects of E-Commerce 4. Security Issues in E-Commerce 5. Use of E-Commerce in Small Business 6. E-Commerce and Creativity Industry 7. Internet 8. E-Commerce in Banks 9. Funds Transfer Systems Through E-Commerce 10. Online Higher Education
Vol 2 1. Introduction 2. Historical Origins of Branding 3. Customer Based Brand Equity 4. Brand Building Implications 5. Brand Positioning 6. Legal Considerations 7. Product Strategy 8. Channel Strategy 9. Information Processing Model of Communication 10. Brand Promotion
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