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1.
Consumer-driven demand and operations management models : a systematic study of information-technology-enabled sales mechanisms / edited by Serguei Netessine, Christopher S. Tang. by Series: International series in operations research & management science ; 131.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Springer, 2009
Availability: Items available for loan: CUTN Central Library (1)Call number: 338.761.

2.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : McGraw-Hill Education, 2005
Availability: Items available for loan: CUTN Central Library (4)Call number: 658.8 PER, ... Items available for reference: CUTN Central Library: Not For Loan (1)Call number: 658.8 PER.

3.
Brand together : how co-creation generates innovation and re-energizes brands / Nicholas Ind, Clare Fuller, Charles Trevail. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia : Kogan Page, 2012
Availability: Items available for loan: CUTN Central Library (3)Call number: 658.406 IND, ...
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4.
E-commerce and trademark management / Neelu K. Jetli by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Jaipur : Galaxy Book Company, 2019
Availability: Items available for reference: CUTN Central Library: Not For Loan (2)Call number: 658.872 JET, ...

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