Methods in behavioral research / Paul C. Cozby.
Material type: TextLanguage: English Publication details: Mountain View, Calif. : Mayfield Pub. Co., c2001.Edition: 7th edDescription: xiii, 370 p. : ill. ; 23 cmISBN:- 0767410637
- 9780767410632
- 150.72 21 COZ
R.C.C
HB
1. Scientific Understanding of Behavior --
2. Where to Start --
3. Ethical Research --
4. Studying Behavior --
5. Measurement Concepts --
6. Observing Behavior --
7. Asking People About Themselves: Survey Research --
8. Experimental Design: Purposes and Pitfalls --
9. Conducting Experiments --
10. Complex Experimental Designs --
11. Quasi-Experimental, Single-Subject, and Developmental Research Designs --
12. Understanding Research Results: Description and Correlation --
13. Understanding Research Results: Statistical Inference --
14. Generalizing Results --
Provides a concise introduction to the research methods for psychology and behavioral science courses. This book offers a student-friendly text for research methods
Includes bibliographical references (p. 353-363) and index.
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