The Library PR Handbook : High-Impact Communications / By Mark R Gould,

By:

Gould, Mark R

Material type: Text

TextLanguage: English Publication details: New Delhi : Ess Ess Publication, 2009.; Chicago, Illinios : American Library Association.Edition: 1st edDescription: vii, 113 pages : ill, ; 28 cmISBN:

9788170006138

Subject(s):

DDC classification:

22 021.7 GOU

Contents:

Chapter 1 - Increasing relevance, relationships, and results: principles and practices for effective multicultural communication / Maria Elena Campisteguy and Eric Friedenwald-Fishman Chapter 2 - Building public will for libraries / Eric Friedenwald-Fishman and Laura K. Lee Dellinger -- Chapter 3 -Can all this 2.0 stuff help libraries with promotion and communicate our value? / Stephen Abram -- Chapter 4 - Using op-eds, letters to the editor, and state of the library reports to inform public debate / Chris Kertesz -- Chapter 5 - Cooking up culture / Michael Steinmacher -- Chapter 6 - Harness a celebrity brand and create effective print public service announcements / Mark R. Gould -- Chapter 7 -Savvy outreach tactics, special events focus the media's attention on your message / Jené O'Keefe Trigg -- Chapter 8 -Strengthen communication through a national public awareness initiative / Megan Humphrey -- Chapter 9 -Amplify your messages through partnerships to reach broader audiences / Megan Humphrey -- Chapter 10 - Affordable podcasts for libraries / Steve Zalusky -- Chapter 11 -Gaming @ your library: generating excitement in social settings to increase attendance at your library / Dale Lipschultz -- Chapter 12 - A values-based approach to successful library advocacy / Laura K. Lee Dellinger -- Chapter 13 - Building a community: empowering people as messengers / Eric Friedenwald-Fishman and Chip Conley -- Chapter 14 - Friends groups can help libraries promote their services / Sally Gardner Reed.

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	CUTN Central Library Reference	Reference	021.7 GOU (Browse shelf(Opens below))	Not For Loan		43178

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Previous	020.3 MCD V.5 Encyclopedia of Library and Information Sciences	020.3 MCD V.6 Encyclopedia of Library and Information Sciences	020.3 MCD V.7 Encyclopedia of Library and Information Sciences	021.7 GOU The Library PR Handbook :	022.317 LEI Planning Academic and Research Library Buildings /	025.00285 RAJ Digital Library Basics :	025.042 GAT The Digital Librarians Legal Handbook :	Next

Chapter 1 - Increasing relevance, relationships, and results: principles and practices for effective multicultural communication / Maria
Elena Campisteguy and Eric Friedenwald-Fishman Chapter 2 - Building public will for libraries / Eric Friedenwald-Fishman and Laura K. Lee Dellinger --
Chapter 3 -Can all this 2.0 stuff help libraries with promotion and communicate our value? / Stephen Abram --
Chapter 4 - Using op-eds, letters to the editor, and state of the library reports to inform public debate / Chris Kertesz --
Chapter 5 - Cooking up culture / Michael Steinmacher --
Chapter 6 - Harness a celebrity brand and create effective print public service announcements / Mark R. Gould --
Chapter 7 -Savvy outreach tactics, special events focus the media's attention on your message / Jené O'Keefe Trigg --
Chapter 8 -Strengthen communication through a national public awareness initiative / Megan Humphrey --
Chapter 9 -Amplify your messages through partnerships to reach broader audiences / Megan Humphrey --
Chapter 10 - Affordable podcasts for libraries / Steve Zalusky --
Chapter 11 -Gaming @ your library: generating excitement in social settings to increase attendance at your library / Dale Lipschultz --
Chapter 12 - A values-based approach to successful library advocacy / Laura K. Lee Dellinger --
Chapter 13 - Building a community: empowering people as messengers / Eric Friedenwald-Fishman and Chip Conley --
Chapter 14 - Friends groups can help libraries promote their services / Sally Gardner Reed.

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