Positioning : The battle for your mind / Al Ries and Jack Trout
Material type: TextLanguage: English Publication details: New York : McGraw-Hill, 1993.Description: x, 213 p.: 18 cmISBN:- 9780071374613
- 23 659.111 RIE
Item type | Current library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode |
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Text Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 659.111 RIE (Browse shelf(Opens below)) | 1 | Available | Gratis- CMA Palani | 45539 |
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659.109 TUN Adland | 659.109 TUN Adland | 659.109548 NAG AD ventures : | 659.111 RIE Positioning : The battle for your mind / | 659.136 SCH Digital signage : | 659.14 MEE Copywriting for the electronic media : a practical guide | 659.15 RUS Field visual merchandising strategy : |
Chapter 1: What Positioning is All About.
Chapter 2: The Assault on the Mind.
Chapter 3: Getting Into the Mind.
Chapter 4: Those Little Ladders in Your Head.
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Chapter 5: You Can't get There from Here.
Chapter 6: Positioning of a Leader.
Chapter 7: Positioning of a Follower.
Chapter 8: Repositioning the Competition.
Chapter 9: The Power of the Name.
Chapter 10: The No-Name Trap.
Chapter 11: The Free-Ride Trap.
Chapter 12: The Line-Extension Trap.
Chapter 13: When Line Extension Can Work.
Chapter 14: Positioning a Company: Monsanto.
Chapter 15: Positioning a Product: Milk Duds.
Chapter 16: Positioning a Service: Mailgram.
Chapter 17: Positioning a Long Island Bank.
Chapter 18: Positioning the Catholic Church.
Chapter 19: Positioning Yourself & Your Career.
Chapter 20: Six Steps to Success.
Chapter 21: Playing the Positioning Game
A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.
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