Advertising : Critical approaches / Chris Wharton & Jonathan Hardy

By:

Wharton, Chris

Contributor(s):

Hardy, Jonathan

Material type:

TextLanguage: English Publication details: London : Routledge, c 2015.Edition: 1st edDescription: x, 228 p.: ill.; 24.6 x 17.4 x 1.5 cmISBN:

9781032032634

Subject(s):

BUSINESS & ECONOMICS Advertising & Promotion

DDC classification:

23 659.1 WHA

Contents:

Part I: Foundations 1 The nature of advertising history 2 Historical outline 3 Market society and its critics 4 Political economic approaches to advertising / Jonathan Hardy 5 Cultural and critical approaches Part II: Frameworks 6 Advertising framework and encoding 7 Texts 8 Reception Part III: Applications 9 Advertising in the home 10 Outdoor advertising 11 Sound and vision 12 Consumer culture

Summary: Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today. Chris Wharton presents the social, cultural and economic role of advertising across history, with chapters tracking the process of advertising from production to reception. Split into three sections covering Foundations, Frameworks and Applications, the book's chapters explore a range of areas central to an insight into the development of modern advertising

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	General Books	CUTN Central Library Medicine, Technology & Management		Non-fiction		659.1 WHA (Browse shelf(Opens below))					Available			47154

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Previous	659.1 ARE Essentials of contemporary advertising	659.1 CLU Essentials of advertising /	659.1 KRI Essentials of Advertising Management /	659.1 WHA Advertising : Critical approaches /	659.101 ACE Consumer Behaviour and Advertising Management /	659.101 HIL About face :	659.101 HIL About face :	Next

Part I: Foundations
1 The nature of advertising history
2 Historical outline
3 Market society and its critics
4 Political economic approaches to advertising / Jonathan Hardy
5 Cultural and critical approaches
Part II: Frameworks
6 Advertising framework and encoding
7 Texts
8 Reception
Part III: Applications
9 Advertising in the home
10 Outdoor advertising
11 Sound and vision
12 Consumer culture

Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today. Chris Wharton presents the social, cultural and economic role of advertising across history, with chapters tracking the process of advertising from production to reception. Split into three sections covering Foundations, Frameworks and Applications, the book's chapters explore a range of areas central to an insight into the development of modern advertising

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