Management and business research / Mark Easterby-Smith, Lena J. Jaspersen, Richard Thorpe, Danat Valizade.

By:

Easterby-Smith, Mark [author.]

Material type: Text

TextPublication details: London : Sage, c2021.Edition: Seventh editionDescription: xxi, 470 pages ; 26 cmISBN:

9781529734522
9781529734515

Subject(s):

DDC classification:

650.072 EAS

LOC classification:

HD30.4 .E27 2021

Contents:

Chapter 1 FINDING YOUR FEET IN MANAGEMENT AND BUSINESS RESEARCH Chapter 2 REVIEWING THE LITERATURE Chapter 3 THE PHILOSOPHY OF MANAGEMENT AND BUSINESS RESEARCH Chapter 4 DESIGNING MANAGEMENT AND BUSINESS RESEARCH Chapter 5 THE ETHICAL RESEARCHER Chapter 6 CRAFTING QUALITATIVE DATA THROUGH LANGUAGE AND TEXT Chapter 7 CRAFTING QUALITATIVE DATA THROUGH OBSERVATION AND PARTICIPATORY RESEARCH Chapter 8 FRAMING AND INTERPRETING QUALITATIVE DATA Chapter 9 CRAFTING QUANTITATIVE DATA Chapter 10 STATISTICAL ANALYSIS OF QUANTITATIVE DATA Chapter 11 APPLICATION OF MACHINE LEARNING IN QUANTITATIVE RESEARCH Chapter 12 WRITING MANAGEMENT AND BUSINESS RESEARCH

Summary: This bestselling textbook has been fully updated, and provides readers with a comprehensive overview of methods for conducting business and management research. Highly visual, and written in a clear and accessible way, the book includes helpful learning features throughout, including learning goals at the start of each chapter, a research in action feature, examples, a Research Plan Canvas template and more. The content has been brought up-to-date with the inclusion of big data, predictive analytics and a dedicated chapter on machine learning. Accompanying the book is a wealth of online resources to further enhance your learning experience, including: MCQs Video content Templates and data sets Glossary flashcards Additional case studies

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	650.072 EAS (Browse shelf(Opens below))	Available		47323

Browsing CUTN Central Library shelves, Shelving location: Medicine, Technology & Management, Collection: Non-fiction Close shelf browser (Hides shelf browser)

Previous								Next
Previous	650.015 OAK Essential quantitative methods : for business, management, and finance /	650.071 FAY International entrepreneurship education :	650.071154 NEE Commerce education in North-East India /	650.072 EAS Management and business research /	650.072 SAU Research methods for business students /	650.072 SEK Research Methods for Business :	650.072 WIL Understanding research for business students : a complete student's guide /	Next

"3 new quantitative chapters"--Cover.

Includes bibliographical references (pages 448-464) and index.

This bestselling textbook has been fully updated, and provides readers with a comprehensive overview of methods for conducting business and management research. Highly visual, and written in a clear and accessible way, the book includes helpful learning features throughout, including learning goals at the start of each chapter, a research in action feature, examples, a Research Plan Canvas template and more.
The content has been brought up-to-date with the inclusion of big data, predictive analytics and a dedicated chapter on machine learning.

Accompanying the book is a wealth of online resources to further enhance your learning experience, including:

MCQs
Video content
Templates and data sets
Glossary flashcards
Additional case studies

There are no comments on this title.

to post a comment.