Hospitality and travel marketing / Alastair M. Morrison.

By:

Morrison, Alastair M

Material type: Text

TextLanguage: English Publication details: New York : Routledge, 2023.Edition: 5th edDescription: xxxiv, 638 p. : 26 cm col. ill. pbkISBN:

9781032274133
9781032274126

Subject(s):

DDC classification:

647.940 23 MOR

Contents:

Part I: Introduction to Marketing. What is Marketing? 1. Marketing in the Contemporary World ExcelCase: Chapter 1: The Walt Disney Company: Exemplifying Marketing Orientation 2. The Hospitality and Travel Marketing System ExcelCase: Chapter 2: It’s Almost as Good as Being There: Virtual Reality in Travel 3. Societal Marketing, Social Responsibility and Social Marketing ExcelCase: Chapter 3: Ben & Jerry’s: A Company Built on Social Responsibility Part II: Planning: Research and Analysis. Where Are We Now? 4. Customer Behavior ExcelCase: Chapter 4: Jollibee Foods: Knowing your Customers Better than Competitors 5. Market and Marketing Research ExcelCase: Chapter 5: Destination Canada: Masters of research in tourism 6. Analyzing Marketing Opportunities ExcelCase: Chapter 6: DoorDash: Spotting Profitable Niches Part III: Planning: Marketing Strategy and Planning. Where Would We Like to Be? 7. Marketing Strategy: Market Segmentation and Trends ExcelCase: Chapter 7: Contiki: Youthful segmentation pays off 8. Marketing Strategy: Positioning, Image, Branding and Alternative Strategies Debonairs Pizza: Slicing Up the Market in Africa and the UAE 9. The Marketing Plan and the 8 Ps ExcelCase: Chapter 9: Newport Beach and Company: Newport Beach and Company Destination Business Plan Part IV: Implementing the Marketing Plan. How do We Get There? 10. Product Development and Partnerships ExcelCase: Chapter 10: Accor: Innovation in accommodation 11. People: Services and Service Quality ExcelCase: Chapter 11: The Ritz-Carlton Hotel Company: Service standards set in gold 12. Packaging and Programming ExcelCase: Chapter 12: Club Med: Legendary packaging and programming 13. Place: Online and Offline Distribution ExcelCase: Chapter 13: Airbnb: Living like a local 14. Promotion: Integrated Marketing Communications ExcelCase: Chapter 14: Nando’s: Spicey flavored IMC 15. Promotion: Information Communication Technologies and e-Marketing ExcelCase: Chapter 15: Expedia: Travel as a Force for Good 16. Promotion: Marketing on Social Media Platforms ExcelCase: Chapter 16: Tourism Australia: Social Media Wonder Down Under 17. Promotion: eCRM and Co-Creation in Marketing ExcelCase: Chapter 17: Hotel Loyalty Programs: Plastic Loyalty or True Devotion? 18. Promotion: Advertising, Sales Promotion and Merchandising, Personal Selling, and Public Relations ExcelCase: Chapter 18: Red Rooster: Calling you to Dine 19. Pricing, Value, and Yield ExcelCase: Chapter 19: AirAsia: Ranking High in the Skies Part V: Controlling and Evaluating the Plan. How do We Make Sure We Get There? How do We Know if We Got There? 20. Marketing Performance Measurement ExcelCase: Chapter 20: TUI: KPIs at TUI

Summary: "Fully revised and updated for its 5th edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation. This international, accessible and comprehensive whole industry textbook written by a world-renowned author and industry expert, is an invaluable study companion for students of hospitality and travel marketing"--

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	647.940 MOR (Browse shelf(Opens below))	Available		46654

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Previous	647.940 GUR Hospitality Marketing : principles and practice /	647.940 KAU Hospitality and Tourism Marketing /	647.940 KAU Hospitality Insurance and Risk Management /	647.940 MOR Hospitality and travel marketing /	647.940 MRA Core Concepts in Hospitality and Tourism :	647.940 NAV Hospitality Marketing /	647.940 SAM Hospitality management :	Next

Includes bibliographical references and index.

Part I: Introduction to Marketing. What is Marketing?

1. Marketing in the Contemporary World

ExcelCase: Chapter 1: The Walt Disney Company: Exemplifying Marketing Orientation

2. The Hospitality and Travel Marketing System

ExcelCase: Chapter 2: It’s Almost as Good as Being There: Virtual Reality in Travel

3. Societal Marketing, Social Responsibility and Social Marketing

ExcelCase: Chapter 3: Ben & Jerry’s: A Company Built on Social Responsibility

Part II: Planning: Research and Analysis. Where Are We Now?

4. Customer Behavior

ExcelCase: Chapter 4: Jollibee Foods: Knowing your Customers Better than Competitors

5. Market and Marketing Research

ExcelCase: Chapter 5: Destination Canada: Masters of research in tourism

6. Analyzing Marketing Opportunities

ExcelCase: Chapter 6: DoorDash: Spotting Profitable Niches

Part III: Planning: Marketing Strategy and Planning. Where Would We Like to Be?

7. Marketing Strategy: Market Segmentation and Trends

ExcelCase: Chapter 7: Contiki: Youthful segmentation pays off

8. Marketing Strategy: Positioning, Image, Branding and Alternative Strategies

Debonairs Pizza: Slicing Up the Market in Africa and the UAE

9. The Marketing Plan and the 8 Ps

ExcelCase: Chapter 9: Newport Beach and Company: Newport Beach and Company Destination Business Plan

Part IV: Implementing the Marketing Plan. How do We Get There?

10. Product Development and Partnerships

ExcelCase: Chapter 10: Accor: Innovation in accommodation

11. People: Services and Service Quality

ExcelCase: Chapter 11: The Ritz-Carlton Hotel Company: Service standards set in gold

12. Packaging and Programming

ExcelCase: Chapter 12: Club Med: Legendary packaging and programming

13. Place: Online and Offline Distribution

ExcelCase: Chapter 13: Airbnb: Living like a local

14. Promotion: Integrated Marketing Communications

ExcelCase: Chapter 14: Nando’s: Spicey flavored IMC

15. Promotion: Information Communication Technologies and e-Marketing

ExcelCase: Chapter 15: Expedia: Travel as a Force for Good

16. Promotion: Marketing on Social Media Platforms

ExcelCase: Chapter 16: Tourism Australia: Social Media Wonder Down Under

17. Promotion: eCRM and Co-Creation in Marketing

ExcelCase: Chapter 17: Hotel Loyalty Programs: Plastic Loyalty or True Devotion?

18. Promotion: Advertising, Sales Promotion and Merchandising, Personal Selling, and Public Relations

ExcelCase: Chapter 18: Red Rooster: Calling you to Dine

19. Pricing, Value, and Yield

ExcelCase: Chapter 19: AirAsia: Ranking High in the Skies

Part V: Controlling and Evaluating the Plan. How do We Make Sure We Get There? How do We Know if We Got There?

20. Marketing Performance Measurement

ExcelCase: Chapter 20: TUI: KPIs at TUI

"Fully revised and updated for its 5th edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation. This international, accessible and comprehensive whole industry textbook written by a world-renowned author and industry expert, is an invaluable study companion for students of hospitality and travel marketing"--

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