Events Management : An International Approach / Nicole Ferdinand & Paul J. Kitchin
Material type: TextLanguage: English Publication details: Los Angeles : SAGE, 2022.Edition: THIRD EDITIONDescription: xvii, 358 pages : some illustrations ; 25 cmISBN:- 9781529730791
- 23 394.2068 FER
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Books | CUTN Central Library Social Sciences | Non-fiction | 394.2068 FER (Browse shelf(Opens below)) | Available | 47663 |
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Table of Contents
Part 1: Introducing an International Approach to Events Management Chapter 1: Understanding International Events Chapter 2: The International Events Environment
Part 2: International Events Management in Practice Chapter 3: Managing Event Projects Bruce Johnson Chapter4: Building an Events Team John R.T. Bustard and Paul J. Kitchin Chapter 5: Marketing Events: An Ecosystem Perspective Paul J. Kitchin and Rob Wilson Chapter 6: Financing Events Paul. J. Kitchin and John R.T. Bustard Chapter 7: Event Sponsorship Brent W. Ritchie and Sacha Reid Chapter 8: Risk Management for Events Jo-anne Tull Chapter 9: Event Evaluation
Part 3: Contemporary Issues in International Events Management Chapter 10: The Sustainability Agenda and Events Adrian Devine and Frances Devinex Chapter 10: The Sustainability Agenda and Events Adrian Devine and Frances Devine x Chapter 11: A Strategic Approach to International Event Tourism Simon Darcy, Paul J. Kitchin and Nicole Ferdinand Chapter 12: Accessible and Inclusive Event Management Nicole Ferdinand, Albert Postma and Liza Boucher Chapter 13: The Future of International Events
"Taking an international approach to the subject, Events Management combines theory and practice to address the challenges and opportunities of working in a global society to help prepare students for the realities of the events management sector"-- Provided by publisher
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