Hospitality and Tourism Marketing / Ajay Kaul (Author)

By:

Kaul, Ajay

Material type: Text

TextLanguage: English Publication details: Jaipur : ABD Publishers, 2022.Description: 234p.: 788 g.: 230 x 165 mmISBN:

9788183769105

Subject(s):

DDC classification:

647.940 KAU

Summary: Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Hospitality marketing is part of a larger industry known as travel and tourism. It includes processes such as purchasing food and restaurant supplies, suggesting fries to go with that burger, doing what it takes to satisfy the customer and the company, and advertising and promoting special room rates to increase business. This book has been written with you in mind-explaining the how and why of every one's role in marketing, Because customer contact employees are part of our product in hospitality and tourism marketing, marketing is everyone's job. Hospitality and Tourism Marketing gives you an innovative and practical introduction to marketing. Its style and extensive use of examples and illustrations make the book straightforward, easy to read.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	647.940 KAU (Browse shelf(Opens below))	Available		47018

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Previous	647.940 GLO Global Hospitality Management	647.940 GOM Principles and practices of hospitality and tourism	647.940 GUR Hospitality Marketing : principles and practice /	647.940 KAU Hospitality and Tourism Marketing /	647.940 KAU Hospitality Insurance and Risk Management /	647.940 MOR Hospitality and travel marketing /	647.940 MRA Core Concepts in Hospitality and Tourism :	Next

Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Hospitality marketing is part of a larger industry known as travel and tourism. It includes processes such as purchasing food and restaurant supplies, suggesting fries to go with that burger, doing what it takes to satisfy the customer and the company, and advertising and promoting special room rates to increase business. This book has been written with you in mind-explaining the how and why of every one's role in marketing, Because customer contact employees are part of our product in hospitality and tourism marketing, marketing is everyone's job. Hospitality and Tourism Marketing gives you an innovative and practical introduction to marketing. Its style and extensive use of examples and illustrations make the book straightforward, easy to read.

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