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Essentials of Advertising Management / K Krishnamurti.
Material type:
TextLanguage: English Publication details: Jaipur : Horizon Press, 2022.Description: vii, 248 p. : ill. ; 24 cmISBN: - 9789387985728
- Essentials of Advertising Management
- 23 659.1 KRI
Contents:
Preface
1. Introduction to Advertising and Advertisement
2. Aims and objectives of Media Advertising Agencies
3. Introductory Overview of Advertising Management
4. Elements and Dimensions of Advertising Management
5. Advertising Media Business, Press and World Wide Web
6. Other Major Areas of Advertising Management
Bibliography
Index
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Text Books
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CUTN Central Library Medicine, Technology & Management | Non-fiction | 659.1 KRI (Browse shelf(Opens below)) | Available | 48232 |
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| 659.1 AGG Advertising Management / | 659.1 ARE Essentials of contemporary advertising | 659.1 CLU Essentials of advertising / | 659.1 KRI Essentials of Advertising Management / | 659.1 WHA Advertising : Critical approaches / | 659.101 ACE Consumer Behaviour and Advertising Management / | 659.101 HIL About face : |
Preface
1. Introduction to Advertising and Advertisement
2. Aims and objectives of Media Advertising Agencies
3. Introductory Overview of Advertising Management
4. Elements and Dimensions of Advertising Management
5. Advertising Media Business, Press and World Wide Web
6. Other Major Areas of Advertising Management
Bibliography
Index
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