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Understanding engagement in transmedia culture / Elizabeth Evans.

By: Material type: TextLanguage: English Publication details: Abingdon, Oxon : Routledge, 2020.Description: xi, 198 pages : illustrations ; 24 cmISBN:
  • 9781138632783
  • 9781138632790
Subject(s): Additional physical formats: Online version:: Understanding engagement in transmedia culture.DDC classification:
  • 302.23 23 EVA
Contents:
Introduction: What's in a word? -- Understanding engagement as transmedia -- Conversation vs captivation : the type of engagement -- Affect and affection : the form of engagement -- Calculating the cost : the cognitive and contextual work of engagement -- Engagement that's worth it : valuating engagement as economic and discursive commodity -- The temporal dynamics of engagement.
Summary: "This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, combined, offer value to the screen industries. It offers a way of understanding audience engagement that is not restricted to a single media, but instead accounts for and adapts to the various ways in which screen content is experienced. Offering a unique approach by presenting practitioner and audience perspectives, it is perfect for students and scholars working in film and television studies, as well as media industries and audience studies"--
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
General Books CUTN Central Library Social Sciences Non-fiction 302.23 EVA (Browse shelf(Opens below)) Available 50331

Includes bibliographical references (pages 180-195) and index.

Introduction: What's in a word? -- Understanding engagement as transmedia -- Conversation vs captivation : the type of engagement -- Affect and affection : the form of engagement -- Calculating the cost : the cognitive and contextual work of engagement -- Engagement that's worth it : valuating engagement as economic and discursive commodity -- The temporal dynamics of engagement.

"This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, combined, offer value to the screen industries. It offers a way of understanding audience engagement that is not restricted to a single media, but instead accounts for and adapts to the various ways in which screen content is experienced. Offering a unique approach by presenting practitioner and audience perspectives, it is perfect for students and scholars working in film and television studies, as well as media industries and audience studies"--

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