Chapter 1: Value

What is real value?

Creating Value for yourself means Creating Value for others

The Impact of Culture on Creating Value

The Sense of Value

Using Customer’s Bill of Rights to Build a Customer Culture

Value of Belonging: the Orphaned Customer

Why "What’s In It For Me" Can Kill Value Creation

What does being Secure have to do with Creating Value?

Creating value, value co-creation and value destruction

From Value Grabbing to Value Creating: Lesson for Leaders

Is Value Co-Creation Always Necessary

The Value Co-Creation Platform

Wellbeing and Value Creation: Are they two sides of a coin?

Chapter 2: Value Creation Education

Example of Value Creation in Education: At the Michener Center, U of Texas, Austin

Creating Value with Knowledge

Training vs a Learning Mindset in Value Creation

Chapter 3: Customer Value

What is Customer Value and How Can You Create It?

The 8 Principles of Customer Value Creation

Some Misconceptions on Customer Value

The Memory of Your Experience is More Important Than Your　Experience

Customer Value and Customer Satisfaction. Two sides of the same coin?

Can Customer Value change Customer Behaviour and vice versa?

Don’t give away too much to the Customer

Steps in Value Creation Implementation: The Customer Department

Customer Value Journey: Making the Journey Easy and Meaningful Creates Value

Customers as Ambassadors

How SME’s benefit by Creating Value for Customers: a case　study

Does a Customer Seek Customer Experience?

Customer Centric Circles, the Self-Directed Approach to Service and Mindset Changes

Ease and Simplicity Creates Experience and　Value

Chapter 4: Customer Value Starvation

AIR INDIA, WHITHER GOEST THOU AND TATA: How to Create Value

Adding More Value does not Cost Much; Creating Low Value does Cost You

Value Creation Implementation Ideas. Avoid Value Destruction

When Zero Defects are the Norms, Why Not Zero Customer Complaints?

Nuisance Value: Value Creation or Value Destruction?

Value Deprivation

Chapter 5: Employee Value

Employee Value Added is not what companies think!

Value Creation by Employees

8 Tips for Value Creation for HR Professionals: Become Line Managers

Employee Journey

Using Employees to Build Market Place Foresight and Value Creation

Do Specialists create more value than Generalists?

Chapter 6: Businesses and Institutions

Value Creation is Output / Input

Are Companies Loyal?

The real sources of value: Assets and Performance

Value Creation and Destruction in Customer Value Constellations

4 Types of Companies: My Learnings from Value Creation

9 Reasons Why your Company Isn’t Creating Value

Building Silos or Breaking Silos? Internal Customers is a Flawed　Concept!

Management by Creating Value

Does Value Creation Need Financial Incentives?

Companies Misunderstand Price

The Case for Value Creation Centres: Value Councils go beyond Pricing Councils and Innovation Councils

Journey of a Customer Value Creation Evangelist: From Companystan to Customerstan

Chapter 7: Profits and Value

How the Pure Profit Motive Destroys Value

The Great Balancing Act: YOU CAN TIP THE BALANCE! Increase Profits

Death of Profit:　Customer Power Requires a Mindset Change to Improve Customer Retention and Profits

Value Added Stories to Increase　Price

How Economics Creates　Value

Chapter 8: Value Destruction

The Ukraine War Showcases Value Destruction and Learning From It

Look at Value Destruction to Create More Value

Co-Destruction

Value Destruction: Non-Value-Added Tasks Destroy Value

Will Value Destruction Ace Value Creation? Big Brother: Google, Apple and Microsoft

Power And Value

Money and Power: Motivators of Conscious or Unconscious Value Destruction

Chapter 9: Leaders, Executives and Value Creation

Value Creation and Leaders

To Create More Value, Leaders Should Not Always Lead

Fear: Value Creator or Value Destroyer for Leaders

Trust Creates Value

Should Creating Value be part of Leadership and Education

Why Leadership-Development Programs fail: A Contrarian View

Why Training Does Not Create Great Leaders?

The Leadership Skill of being able to Unlearn: Create Value through Unlearning

Are You a Value Creator or A Value Taker?

The Chief Creating Value Officer

Value Creation Implementation Ideas. Avoid Value　Destruction

Chapter 10: Transformation and Value Creation

Value Creation for Transformational Growth of an Organization

Transforming companies through Value Creation not Value Destruction: The Balancing Act

Chapter 11: Purpose and Value Creation

Our Purpose in Life

The Purpose of a Company defined by the World Economic Forum

Why Purpose Creates Value

What is Value Creation and the new Purpose of a Company?

Chapter 12: Sustainability and Value Creation

Creating Value Through Sustainability

Value Washing

Chapter 13: Disruption and Creating Value

Creating Value in a Disrupted Marketplace

Marketing and Disruption

Creating Value out of Value Destruction by COVID-19

Chapter 14: Marketing and Value Creation

Marketing must Prevent Customer Value Starvation to Increase Profits

Can marketing be a value destroyer?

Pitching your Value Proposition: How to Focus on what Customers Value

De-Commoditizing Commodities: Add Value

Customer and Value Migration

Value of being Anonymous?

Does Planned Obsolescence Destroy Value?

My Terms or Yours: What Creates More　Value?

Chapter 15: Value Creation and Technology

Why Creating Value is a skill needed for the future with AI and　Technology

Technology as a Potential Value　Destroyer

CIO’s Can Be True Value Creators

Chapter 16: Value Creation in Manufacturing

Are you adding Value to your Suppliers and Partners?

The Supplier Strikes Back

Chapter 17: Value and Values

Driving Businesses from Values: Values Create Value (And higher profits)

Value and VBA

Corporate Unconsciousness: a Wakeup　Call

Chapter 18: Value Waiting to Happen and Innovation

Value is waiting to Happen

This book makes value creation understood and used by executives and leaders more effectively. The book describes value creation in its various nuances, how it arises, how it is used, and the width and scope of value creation, from how it impacts a company and how that company can become more successful by creating value for customers and other stakeholders. The author also provides tips for CEOs, managers, HR, and other professionals on how to succeed in value creation as a long-term strategy and in day-to-day work. Numerous examples and case studies illustrate the points being made by the author.