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Digital transformation and corporate branding : opportunities and pitfalls for identity and reputation management / Maria Teresa Cuomo
Material type:
TextLanguage: English Publication details: New Delhi : Routledge, 2024.Edition: 1st edDescription: xv, 306 p.; hbISBN: - 9781032204857
- 658.827 CUO
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CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.827 CUO (Browse shelf(Opens below)) | Available | 56879 |
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| 658.816 SCH Pricing strategies : harvesting product value / | 658.827 BAR Brand protection in the online world : | 658.827 BEV Brand management : co-creating meaningful brands / | 658.827 CUO Digital transformation and corporate branding : opportunities and pitfalls for identity and reputation management / | 658.827 FOR Corporate brand design : developing and managing brand identity / | 658.827 GAB Brand psychology : | 658.827 HAI Brand royalty : |
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