Advertising management / Jaishri Jethwaney, Shruti Jain.

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TextPublication details: Oxford : Oxford University Press, 2012.Edition: 2nd edDescription: xxi, 651 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.)ISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	General Books	CUTN Central Library Medicine, Technology & Management				659.1 (Browse shelf(Opens below))				1	Available			7581

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Previous	658.874 BAR Social media in India : regulatory needs, issues and challenges /	658.9191 MRA Travel Agency Management /	659 KAT Media handbook : a complete guide to advertising media selection, planning, research, and buying /	659.1 Advertising management /	659.1 AGG Advertising Management /	659.1 ARE Essentials of contemporary advertising	659.1 CLU Essentials of advertising /	Next

Previous ed.: 2006.

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