Doing business in emerging markets / S. Tamer Cavusgil, Pervez N. Ghauri & Leigh Anne Liu
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781526494559
- 23 382.6 CAV
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
![]() |
CUTN Central Library Social Sciences | Non-fiction | 382.6 CAV (Browse shelf(Opens below)) | Available | 47094 |
Part One: Foundation Concepts
1: Emerging Markets - Setting the Stage
2: What is an Emerging Market?
3: Pathways to Economic Transformation: Common Characteristics of Emerging Markets Part Two: Potential of Emerging Markets
4: What Makes Emerging Markets Attractive?
5: Assessing Market Potential of Emerging Markets Part Three: Managing in Emerging Markets
6: Managing Operations in Emerging Markets
7: Negotiations and Conflict Management in Emerging Markets
8: A Bright -- if Uneven-- Future for Emerging Markets
Fully updated to include coverage on the recent COVID-19 pandemic as well as other recent macro drivers, this third edition provides a comprehensive and authoritative examination of emerging markets across the globe.
There are no comments on this title.