The Cultural Dimension of International Business/ Garry P. Ferraro.

By:

Ferraro, Garry P

Material type: Text

TextLanguage: English Publication details: U.P, India : Pearson, 2012.Edition: 5th edDescription: viii, 216p.: ill.; 23 cmISBN:

9788131712429
0130903272
9780130903273

Subject(s):

DDC classification:

23 302.35 FER

Contents:

1. Cultural Anthropology and International Business. 2. Cultural and International Business: A Conceptual Approach. 3. Communicating across Cultures: Language. 4. Communicating across Cultures: The Nonverbal Dimension. 5. Contrasting Cultural Values. 6. Negotiating across Cultures. 7. Coping with Culture Shock. 8. Developing Global Managers. Appendix A: Cross-Cultural Scenario Discussions. Appendix B: Locating Relevant Cultural Information.

Summary: Main text for courses in intercultural business, intercultural communication, and applied anthropology. Courses found in both anthropology departments and business schools.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	CUTN Central Library Social Sciences	Non-fiction	302.35 FER (Browse shelf(Opens below))	Available		40849

Main text for courses in intercultural business, intercultural communication, and applied anthropology. Courses found in both anthropology departments and business schools.

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