Public Relations : Concepts, Practices & Applications / Edited by C. K. Sardana & K. John Babu
Material type: TextLanguage: English Publication details: New Delhi : Dominant Publishers & Distributors (P) Ltd, 2018.Description: xv, 182 p. ; hbISBN:- 9789384207953
- 9384207950
- 659.20973 SAR
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 659.20973 SAR (Browse shelf(Opens below)) | Available | 43706 |
1. PR in India: A Historical and Sociological Perspective 2. Digital Communication for PR 3. Government Public Relations: In the World's Largest Democracy 4. Communication Challenges in public sector undertakings 5. Public relations research 6. Tool of Public Relations in a Challenging Environment 7. Lobbying: A Legitimate Advocacy 8. Power of PR in Real Estate Marketing and Management 9 PR in the internet age: the increasing role of Social Media 10. New light on Building unique PR Identities 11. PR as a Tool of Marketing 12. Working of Public Relations in Universities: A Case of Kashmir 13. What does a Journalist Expect from PR? Likes and Dislike of Print Journalists 14. Public Relations, CSR and Sustainable Development
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