International marketing / Masaaki Kotabe, Kristiaan Helsen.
Material type: TextLanguage: English Edition: Sixth edition; International student versionDescription: xxiv, 595 pages : illustrations (black and white, and colour) ; 26 cmISBN:- 9788126557509
- 9781118830284 (paperback) :
- 658.87 23 KOT
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.87 KOT (Browse shelf(Opens below)) | Available | 33813 | |
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.87 KOT (Browse shelf(Opens below)) | Available | 33814 |
Chapter 1 - Globalization Imperative
Chapter 2 - Economic Environment
Chapter 3 - Financial Environment
Chapter 4 - Global Cultural Environment and Buying Behavior
Chapter 5 - Political and Legal Environment
Chapter 6 - Global Marketing Research
Chapter 7 - Global Segmentation and Positioning
Chapter 8 - Global Marketing Strategies
Chapter 9 - Global Market Entry Strategies
Chapter 10 - Global Product Policy Decisions
Chapter 11 - Global Product Policy Decisions
Chapter 12 - Global Pricing
Chapter 13 - Global Communication Strategies
Chapter 14 - Sales Management
Chapter 15 - Global Logistics and Distribution
Chapter 16 - Export and Import Management
Chapter 17 - Planning, Organization, and Control of Global Marketing Operations
Chapter 18 - Marketing Strategies for Emerging Markets
Chapter 19 - Global Marketing and the Internet
Chapter 20 - Sustainable Marketing in the Global Marketplace
Includes bibliographical references and index.
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