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Consumer behaviour / Zubin Sethna.

By: Material type: TextLanguage: English Publication details: Los Angeles : SAGE Publications, 2023.Edition: 5th EditionDescription: xxiii, 584 pages : illustrations (some color) ; 25 cmISBN:
  • 9781529786224
  • 9781529754056
Subject(s): Additional physical formats: ePub2:: No title; ePub3:: No title; Paperback:: No title; Web PDF:: No titleDDC classification:
  • 658.407 SET
Online resources:
Contents:
Part one: Consumer Behaviour in Context – Part two: Consumers as Individuals (The Psychological Issues) – Part three: Consumers as Social Actors (The Sociological Issues)
Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world's most popular brands and also B2B companies. This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours. This textbook is essential reading for all students studying Consumer Behaviour.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.407 SET (Browse shelf(Opens below)) Available 54518

Core Textbook.

Includes bibliographical references.

Part one: Consumer Behaviour in Context – Part two: Consumers as Individuals (The Psychological Issues) – Part three: Consumers as Social Actors (The Sociological Issues)

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Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world's most popular brands and also B2B companies. This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours. This textbook is essential reading for all students studying Consumer Behaviour.

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