The retail value chain : how to gain competitive advantage through efficient consumer response (ECR) strategies Sami Finne; Hanna Sivonen

By:

Finne, Sami

Contributor(s):

Sivonen, Hanna

Material type: Text

TextLanguage: English Publication details: London ; Philadelphia : Kogan Page, 2009.Description: x, 374 pages: illustrations, plans; 24 cmISBN:

9780749456986

Subject(s):

DDC classification:

658.87 FIN

Contents:

1 Change drivers in the retail value chain Retail formats Collaboration in the retail value chain Demand management Store operations Information technology trends in the retail value chain Loyalty programmes and shopper information sharing The future;

Summary: The internationalization and consolidation of retailing is turning the traditional retail industry on its head. International purchasing, fast and efficient operational models and new technologies constantly challenge retailers. Real price competition is just beginning. The Retail Value Chain analyses the changes in the retail industry and the strategic options now open to companies. The book describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. Including expert opinions, real-life case examples and a global study of.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	658.87 FIN (Browse shelf(Opens below))	Available		33620
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	658.87 FIN (Browse shelf(Opens below))	Available		33621

The internationalization and consolidation of retailing is turning the traditional retail industry on its head. International purchasing, fast and efficient operational models and new technologies constantly challenge retailers. Real price competition is just beginning. The Retail Value Chain analyses the changes in the retail industry and the strategic options now open to companies. The book describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. Including expert opinions, real-life case examples and a global study of.

There are no comments on this title.

to post a comment.