Insurance marketing

By:

Bhargav, Keshav

Material type: Text

TextLanguage: English Publication details: New Delhi : Astha Publishers & Distributors, 2015.Description: 280 p.: ill., black and white ; 23 cmISBN:

9789382126652

Subject(s):

Marketing

DDC classification:

368.954 BHA

Contents:

Insurance Marketing-Services and relationships Direct marketing of insurance Marketing strategies in Life Insurance services Recent trends in Insurance sector General Insurance business in India Privatisation of the Insurance market in India Marketing strategies in Life insurance business Global market Trends of Insurance Insurance services and regulatory frameworks Global Trends

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Text Books	CUTN Central Library Social Sciences	Non-fiction	368.954 BHA (Browse shelf(Opens below))	Available		36981

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